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He’s been called the
“man with the golden gut,” a programming genius with an uncanny ability to know
what Americans want—and don’t want—to see on their television
screens. An inductee of the Academy of Television, Arts and Sciences
Hall of Fame, Fred Silverman ’58 is also the only person ever to have overseen programming
for all three original television networks—ABC, CBS, and NBC.
Silverman is credited with engineering some of the most significant moments in television history—giving
the green light for such legendary greats as All in the Family, Roots, M*A*S*H, and Hill Street Blues. And, as the president of The Fred Silverman
Company, he produced some of the nation’s most watched programs, including Diagnosis Murder, Matlock, and In the Heat of
the Night.
“From Test Patterns
to Pixels: Envisioning the Future of Television” will examine the ideas,
influence and impact of Fred Silverman and the ways he shaped not only popular
culture but also the business and practices of the entertainment industry. Scholars,
writers, and industry luminaries—including those who worked side-by-side
with Silverman during some of the most pivotal moments of his career—will
share their insights on this prescient programmer.
Hear firsthand the
behind-the-scenes stories that helped make television what it is today. And find out what these experts in their field predict for the future of an industry complicated by cable, the Internet, and an increasingly fragmented audience.
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